It’s pretty simple. Liquid is easier to swallow and easier for the body to digest than pressed/formed pills. The problem is that quality liquid vitamins tend to be expensive, taste bad and have a poor shelf life, which is why they usually require refrigeration. Most people don’t even know liquid supplements exist. The industry does not promote liquid vitamins because they are more expensive to make, ship and merchandise compared to pills. Yet, pills and tablets are substandard delivery methods as the nutrients in them are not easily absorbed in the human body. The industry doesn’t want the consumer to know that consumers are only absorbing 15% to 20% of the active ingredients in vitamin pills. This means a $.25 per serving is really the equivalent to $1.25. Our tenet—we are providing consumers with all of the benefits of liquid vitamins without sending you liquid, which means without the cost. We provide high-quality supplements and you provide the water.